Festival Information


Festival Information

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Festival Information

Festival Information

  • “Sancheong Oriental Medicinal Herb Festival”
  • The autumn festival that fills your five senses where you can be enchanted with medicinal herbs of Sancheong
    Sancheong, the home for “Dongui Bogam” which is the medicinal book added to the UNESCO cultural heritage list, is the place where
    several skilled doctors including Heo Jun, the author of Dongui Bogam, devoted themselves to give medicinal treatment.
    Sancheong is also renowned for traditional medicinal herbs that boast excellent quality and efficacy
    as the herbs naturally grow in clean nature around the Jiri Mountain, the “spiritual mountain” of the nation.
    Based on the historicity of Dongui Bogam and the natural environment of Jiri Mountain where more than 1,000 species of
    medicinal herbs grow, the festival has been held since 2001 in order to promote that Sancheong is the home for traditional oriental
    medicine and medicinal herbs and also to make connection with local industry.
    Now it has positioned itself as the most renowned festival in the country as it has been designated as the most excellent cultural
    tourist festival for 4 consecutive years by the Ministry of Culture, Sports and Tourism.
    The wellness of body and mind is essential for everyone.
    Take happy memory of beautiful autumn in Sancheong fragrant with the scent of medicinal herbs.

Mascot of Sancheong Oriental Medicinal Herb Festival

  • Yakkaebi
  • Name : Yakkaebi is friendly and cute guardian of the festival and the name is the abbreviation of Yakcho Dokkaebi
    (Medicinal herb goblin in Korean).
    Design : Yakkaebi is kind and brave whose hair is made of fresh herbal leaves.
    He always carries rhemannia with him which is the representative herb of Sancheong.
    He protects people’s health from Byeongkaebi.

  • Byeongkaebi
  • Name : Byeongkaebi is the villain character of the festival and the name is the abbreviation of Byeongma Dokkaebi
    (Disease goblin in Korean).
    Design : He is naughty and playful whose hair is made of withered herbal leaves.
    He makes people get sick by using the horrifying iron mace

Sacheong Oriental Medicinal Herb Festival CI

  • Symbol Mark
  • It is the symbolizing image representing all festivals in Sancheong-gun, Gyeongnam,
    Korea which is the most important factor in building an integrated visual system.
    The symbol emphasizes on creating value as a source of happiness and fun that makes everyone’s life healthier by fulfilling all five senses.
    The symbol implies ‘happy smile’ indicating human and nature living in harmony which visualizes
    people communicating with each other and finding energy and happiness in life through Sancheong festivals.
    In the symbol, green color represents hope and peace, orange represents pleasure and vitality whereas blue represents health and life.

  • Logo Type
  • Logo type has been created with classic, moderate font considering readability and delivery of consistent
    image related to festivals in Sancheong and it has been designed by taking readability into consideration
    so that it is well harmonized with the wordmark of festival name utilized for calligraphy.
    It is the basic factor which not only helps symbol mark but also delivers communication function.
    In order to prevent occurrence of any change while using the logo type, only the copy in the manual or copy in CD-ROM shall
    be used by proportionally expanding or reducing it. But in case of large size or unavailability of computer printing,
    it shall be created accurately based on the grid provided above.

Festival Song

    Arirang Arirang Sancheong Arirang, Arirang where Dongui Bogam Heo Jun breathes with
    Arirang Arirang Sancheong Arirang, Arirang where Dongui Bogam Heo Jun breathes with

    Sancheong Arirang sung by Gisan (Sancheong Arirang)
    Sancheong Arirang sung by Gisan (Sancheong Arirang)

    My home Sancheong fragrant with the scent of medicinal herbs energized by Jiri mountain (My home Sancheong)
    My home Sancheong fragrant with the scent of medicinal herbs energized by Jiri mountain (My home Sancheong)

    When mountains are fully covered with flowers, clean traditional food make you stronger
    When mountains are fully covered with flowers, clean traditional food make you stronger

    Medicinal herb festival with lots of things to see, lots of things to eat
    Sancheong village arirang echoes around with lots of things to see, lots of things to eat

    Enjoy the Sancheong festival (Enjoy the Sancheong festival)
    It spreads out to the whole world (It spreads out to the whole world)

    Arirang Arirang Sancheong Arirang, Arirang where Dongui Bogam Heo Jun breathes with
    Arirang Arirang Sancheong Arirang, Arirang where Dongui Bogam Heo Jun breathes with

    Sancheong Arirang sung by Gisan (Sancheong Arirang)

    Sancheong Arirang sung by Gisan (Sancheong Arirang)


    Arirang Arirang Sancheong Arirang, Arirang where Dongui Bogam Heo Jun breathes with, Arirang Arirang
    Sancheong Arirang, Nammyeon’s spirit of classical scholar Sancheong Arirang, Sancheong Arirang where Gisan dances
    (Sancheong Arirang)

    Sancheong Arirang where Monk Sungcheol prays (Sancheong Arirang)
    Beautiful Sancheong village located at the bottom of Jiri mountain, my home sweet home (My home Sancheong)
    Beautiful Sancheong village located at the bottom of Jiri mountain, my home sweet home (My home Sancheong)

    Mountains are abundance of medicinal herbs and valleys overflow with mineral water
    Mountains are abundance of medicinal herbs and valleys overflow with mineral water
    Enjoy the festival with fragrance of medicinal herbs
    Cheonwangbong energy, Cheonwangbong energy, perpetual youth, Sancheong village Arirang
    The sound of water is the miraculous medicine for perpetual youth (miraculous medicine for perpetual youth)
    It flows ceaselessly (It flows ceaselessly)

    Arirang Arirang Sancheong Arirang, Arirang where Dongui Bogam Heo Jun breathes with, Arirang Arirang
    Sancheong Arirang, Nammyeon’s spirit of classical scholar Sancheong Arirang, Sancheong Arirang where Gisan dances
    (Sancheong Arirang)
    Sancheong Arirang where Monk Sungcheol prays (Sancheong Arirang)


산청한방약초축제
22, 2605 beon-gil, Chinhwangyeong-ro, Geumseo-myeon, Sancheong-gun, Gyeongsangnam-do (Maechon-ri 67) Tel : 055-970-6601~6605 FAX : 055-970-6609 Copyright © 2016 scherb. All rights reserved.
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